Care, not just clean
Your clothes are personal. We treat every garment like it's our own — sorted, checked and handled by people who actually give a damn.
Est. 2024 · London
We gave London
We gave London
its weekends back.
launder.it started with a pile of unfolded shirts and a simple, stubborn belief: laundry is the chore people resent most, and the one technology had completely ignored.
Our story
In 2024, our founders were three friends sharing a top-floor flat in Hackney — and one perpetually broken launderette down the block. Between long hours and longer commutes, "laundry day" had quietly become "laundry month."
They did the math. The average Londoner spends over 200 hours a year on laundry: gathering, hauling, waiting, folding, hauling back. Ride-hailing had reinvented getting around. Food delivery had reinvented dinner. Yet the most universal household chore on earth still meant coins and a plastic basket.
So they built launder.it — laundry as a service. Tap a button, and a courier collects your bag, a professional facility cleans it the way you'd want it cleaned, and it returns to your door the next day, folded and fresh. No coins. No queue. No Sunday lost to a spin cycle.
Today we clean thousands of loads a week across London. But the mission hasn't changed since that flat: give people back the hours that laundry quietly steals.
The hours we hand back
Time you'd rather spend on anything else.
That's the whole idea. We take the chore; you take the evening.
What we stand for
Three things we refuse to compromise on.
Your time is the product
We're not really selling clean laundry. We're selling the evenings, mornings and weekends you get to spend on literally anything else.
Lighter on the planet
High-efficiency machines, cold-water cycles and reusable bags mean less water, less energy and less waste than washing at home.
By the numbers
200+
Hours of laundry saved per customer, a year
5
Districts across London served
40%
Less water than a typical home wash
100%
Carbon-neutral delivery fleet
The people behind the fold
A small team obsessed with a big chore.
Elena Marsh
Co-founder & CEO. Former operations lead at a same-day delivery startup. Believes folding is a love language.
Theo Nkemdirim
Co-founder & CTO. Built the routing engine that gets your bag back in 24 hours. Owns seven identical white shirts.
Priya Shah
Head of Care. Twenty years in textile care and dry cleaning. Can identify a fabric blend by touch alone.
Come join the laundry rebellion.
Thousands of Londoners have already quit laundry day for good. Your turn.
Schedule a pickup